Helping you reaching your potential.

Business & Project Method

Business and Project Method

I have a can-do-attitude and hands-on approach, having employed a multitude of business models and frameworks, and used project management philosophies from, the early incarnations of Prince and PMBOK, to Waterfall and to Agile Scrum. I consider continuous improvement as a matter of course and I am skilled at understanding and transforming business processes and technology.

My approach to consulting brings experience and focus to:

  • Building the right team.
  • Teams, working to their potential
  • Strategic Planning.
  • Business mission & vision.
  • Business financial strategies.
  • IT systems utilisation.
  • Leadership & Delegation.
  • Physical and Mental wellbeing.
  • Emotional Intelligence.
Better outcomes for others

Starting and running a business isn’t terribly hard. It’s not that hard to make a little money either. However, making good money on a medium to long term basis and doing so without a cost to your personal health and wellbeing, is not straight-forward. My approach brings focus to all of the above.

Facilitation approach

Better outcomes for others

Workshop design involves looking at the “why”, the “what” and the “how”. The “why” relates to why the workshop is needed, and why now. The “what” explores the pain, what is working but could be done better, what is true now and finally, what needs to be true when the workshop is done. The final piece is the “how” and involves looking at who needs to be involved and what sequence of activities are required in the workshop to achieve the objectives.

Workshop facilitation involves taking the design and applying it in a way that is engaging, purposeful and makes all participants feel that they need to be there, but above all, applying the design in a way that it delivers.

The right models and tools

Coaching & Mentoring Models & Tools

My coaching & mentoring approach draws on his 20 years of professional experience as well as the tried and tested methods from a number of thought leaders including:


My approach is as follows:

The Simply Effective SME method.


My core tools include:

  • SEPA (Start and End Point Analysis) (As-Is-To-Be with actions)
  • Root Cause Analysis | Appreciative Inquiry
  • The Wheel of…
  • Psychometric diagnostics: Signature Strengths, VbIM, 16PF, JIT/MBT, EI/EQ, Firstbeat

In structured coaching conversations, I utilise various methods, including:

  • Provocative Conversation
  • Elicit Greatness
  • Decisions: Values and Choices
  • Navigate through curiosity
  • Recognise the Perfection in Every Situation
  • Focus on what is important
  • Champion the Client
  • Respect the Client's Humanity
  • Intervention Styles
  • Question Styles
  • The 3-Step Coaching Technique: Who, What & How
  • Intellectual Openness
  • Emotional Openness
Situation specific tools

I use several situation specific tools, that include:

  • Questionable beliefs
  • Poor Performance
  • Responsibility
  • Goal not progressing (What will happen…)
  • Getting to the root of a situation
  • Exploring the Issue (via GROW)
  • Confused about Purpose / What is your purpose
  • Leading groups when merging / collaborating

In building momentum and depth, I use a raft of techniques including:

  • 101 Elements of a Person
  • 360 Feedback
  • Appreciative Inquiry ('4-D' Model)
  • Challenging ANTS (Automatic Negative Thoughts)
  • Bulls Eye Value Survey
  • Essentialism (3 minimum & 3 extreme)
  • Force-Field Analysis
  • FUDCRUD (testing for a personality disorder)
  • Future Picture Framing (NLP)
  • Clarifiers
  • Did I do my best… | (Daily) Active Questions
  • Good Outcomes (Planning for)
  • Goal Setting (SMART, PURE, CLEAR)
  • GROW[TH]
  • Organisational Analysis
  • Understanding Type, Strengths & Traits
  • Strengths Circle (or wheel)
  • Switching Perspectives (exercise)
  • The Personal Agenda for Change
  • The Autobiography
  • Understanding Values
  • What's important right now?
  • What is needed to succeed further?
  • The Perfect Day

Being the person you want to be!

We choose how and when we put ourselves in the way of experiences that are aligned with our values and that make use of our stronger strengths. When we do that we are more inclined to feel enthusiastic and engaged. We also have a better chance of being the person we want to be.

A better understanding of who we are can help us make better choices about where we put ourselves and what we do when we are there. When we follow-through on our commitments, when we do the things we promise ourselves and when we are appropriately engaged with everyone and everything around us, we make optimal use of our precious time and energy. A better understanding of more optimal ways to think and act increases the likelihood that what we do is done in a way that makes the best use of our available time and energy.

Choices - doing the right things, the right way

Simply Effective coaching and mentoring will share with you the idea that values and traits are at the core of how we experience the world around us. We use values and traits to build and adopt beliefs. We use beliefs to drive our behaviours, consciously and unconsciously. We use beliefs to evaluate our experiences, and this directly influences our sense of progress and achievement. Also, in a sense, beliefs encompass our goals in that goals represent the desired future state of something that we believe to be important.

Behaviours/Experiences, Beliefs and Values/Traits Model

Within the coaching journey, an important focal point is the gap between desired and actual behaviours and experiences. Since our beliefs are used to drive our behaviours and to evaluate our experiences, focus on the required beliefs also becomes important during coaching.

Enjoy further ideas via this talk given as part of a Smarter Egg at the White Horse event in June 2015:

Building efficiency in thinking and doing

Simply Effective coaching and mentoring will share know-how relating to these five aspects of efficiency in thinking and doing:

Brad’s mentoring, will help you look at interactions:

  • Your thoughts and how they are collected and organised;
  • Your interactions with the physical world including the office space, the desk and filing, and how specifics are managed;
  • Your interactions with the electronic world, such as files and folders, emails, instant communications, and ultimately anything that can and does grab attention;
  • Your interactions with those above, below, and around to ensure those interactions are more appropriate and that information can be processed and handled quickly and easily.

With Brad’s mentoring you will reach the place where:

  • Requests are received, processed, absorbed, deflected, or deferred without interrupting flow.
  • Everything is managed in a timely, calm and focussed manner.
  • Better decisions are made.
  • Those around you know where you are going and what needs to get done to get there.
  • You have confidence that what you are doing at any given moment is the most important thing to be doing at that moment, i.e. there is no regret, concern or guilt about what you are not doing.

Within this place you will find that you have control of your choices and you are making maximum use of your time whilst minimising the use of your available energy and resources. In this state you are being Simply Effective.

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